So, I got Google Engage to setup a campaign for me since they say they will do them for free. I wanted to give it a shot to see what they came up with. I've been telling some people about it and thought it would be good to check it out. It was terrible! The campaign they setup was nothing but broad match really expensive keywords. It would have blown the budget within hours. The client would have been ticked. What a disaster.
Then, to make matters worse...they wanted me to run it for 2-3 weeks to gather data for a negative keyword list. Are you serious? Now I don't know about you but most clients can't afford to do that for 2-3 weeks paying $5.00+ per click. I only do campaigns that way if I have a $5,000-10,000 test budget for a massive campaign. So, needless to say, I had to completely rebuild the campaign. Time wasted.
What's the lesson here - It's something I've had a suspicion of for some time. Google's Engage team is out to increase revenue for Google. Maybe they didn't do it on purpose. Maybe that's the only way they know to setup campaigns. Who knows. I do know this though. That's the quickest way to blow through some dough! Yes, they do offer you a representative and the 20 vouchers along with some free training. So, in that respect it's a great program. Just as long as you use it for the right reason.
However, you have to ask yourself...why would Google teach you things that help slash costs and spend less money? They wouldn't. They are a business just like you. Would you teach your clients how to get your services cheaper? NO! No way, now how.
That's what we are for though. If you want to learn PPC the Right Way then check us out for some serious PPC Training. But hey, why should someone listen to me - I 've only made my clients about 35 Million and change in Pure PPC Profits over the last 9 years or so 🙂